Optimization Rules

15 built-in rules with dry-run and approval gates

0 Active0 Dry Run

Built-in Rule Templates

1

Pause Low-CTR Ads

Performance

CTR < 0.5% AND spend > threshold AND active >= 3 days

Available
2

Pause Low-ROAS Ads

Performance

ROAS < target AND spend > threshold

Available
3

Scale Winning Ads

Scaling

ROAS > 1.5x target for 3 consecutive days

Available
4

Pause Ad Fatigue

Fatigue

Frequency > 3.5 AND CTR declining 20% WoW

Available
5

Budget Pacing Alert

Budget

Daily spend > 1.5x daily target

Available
6

Underspending Alert

Budget

Spend < 70% of daily budget by 8pm

Available
7

CPA Above Target

Performance

CPA > target by 50% AND conversions >= 5

Available
8

Audience Saturation

Audience

Reach > 50% of audience size

Available
9

Broken Pixel Events

Tracking

Sudden drop > 80% in tracked events

Available
10

Disapproved Ads Alert

Compliance

Any ad with disapproved status

Available
11

New Campaign Safety Net

Safety

Auto-pause if spend > 2x daily budget in first 24h

Available
12

Bid Cap Drift

Bidding

Actual CPC > 1.5x bid cap

Available
13

Negative ROAS Trend

Performance

3-day rolling ROAS declining > 20%

Available
14

Creative Refresh

Fatigue

Top creative running > 14 days without rotation

Available
15

Account Spend Ceiling

Budget

Total spend exceeds monthly cap

Available